REIGNITING AN ICON
Due to aggressively priced branded competitors and generics all looking for a piece of Viagra’s pie, this iconic erectile dysfunction brand’s share was declining. Instead of taking a more traditional product-centric approach we focused more on the consumer via a digitally led, content-rich campaign. We talked less about Viagra and more about the problem and how to treat it. The results? Not only did Viagra’s share stabilise but we grew the category. Oh, almost forgot……Viagra went on to win the 2022 NZ Marketing Awards for Excellence in Healthcare Marketing Strategy.
WHAT WE CREATED
Designed & developed new website with questionnaire and subscription functionality
Creative direction and production of multiple short and long length AV pieces for broadcast and online
HTML5 & Static Display Banners
Native Adverts
Monthly eDMs to trade and consumer
Blog material
E Learning material in NZ Pharmacy
POS