A challenging proposition
Ever tried selling something you’re not allowed to mention by name? That was the case with Duromine, a restricted weight management medicine under strict Advertising Standards guidelines. To get round this unusual challenge we focused on what Duromine stood for – a therapeutic able to combat complex neurological conditions surrounding hunger and cravings. With fact-based clinical data we showed that willpower alone isn’t enough and the result was ‘Can Science Take The Weight Off?’, an initiative that gave people scientific reasons for weight gain (and loss) and how Duromine could help.
WHAT WE CREATED
Creative direction and production of 2 x 15 sec AV pieces
HTML5 & Static Display Banners
Native Adverts
eDMs including
Patient assessment material
SEO/SEM
Website construction