It’s about doing things better
Radiance had always produced innovative natural health products. Sales were good and distribution was second to none. Trade and consumers loved it. So why did they need our help? Well, Radiance needed to modernize its offering. It needed to look more relevant, more in-touch with what switched on, healthy kiwis wanted. We started by developing a completely new, more aspirational brand identity under the mantra ‘It’s About Doing Things Better’ and followed it up with advanced digital marketing techniques competitors could only dream of. The result is that Radiance is fast becoming one of the most dominant natural health brands in the country.
WHAT WE CREATED
Creative direction and production of 4 x 15 sec AV pieces across core categories
HTML5 & Static Display Banners
Native Adverts
Social
Billboards
SEO/SEM
Website construction