be your own man
Brut was the type of men’s fragrance you bought your dad or maybe a cousin who liked building retaining walls a little too much. Brut was basically....too blokey and that limited its appeal to men who’s masculinity wasn’t defined by traditional stereotypes. The result was ‘Be Your Own Man’, a wildly successful campaign turning the idea of what it means to be a ‘Brut Man’ on its head.
WHAT WE CREATED
1 x 30 sec and 4 x 15sec AV’s
Multiple radio adverts
HTML5 & Static Display Banners
Promo giveaways at major events across NZ
SEO/SEM
Native Adverts
New website