WHEN YOU’RE SERIOUS ABOUT SORE THROATS
Sore throat treatment Difflam was moving to grocery and while that had obvious benefits, it also had its challenges. In grocery there’s no smiling pharmacist helping you select the right treatment. To safeguard the launch we developed an info-rich campaign educating consumers about what makes Difflam No.1 before they got in-store.
WHAT WE CREATED
Communication and brand strategy
Campaign development
Creative direction
Media planning and buying
Website re-design